Ellie created her fine jewelry collection taking inspiration from her experiences, everyday life, and personal jewelry taste. She hand picks out each diamond to ensure it is the proper quality. She wanted to fill a void in the fashion jewelry market showing that good quality diamonds can be used in pieces while still being affordable. In addition,  Ellie's personal style in terms of jewelry is elegant & dainty with the least amount of metal showing as possible and  all of her pieces reflect this. In her free time, Ellie likes to travel and is also very into fitness.